I recently spoke with a friend involved with a party MLM. I think you know the one I mean. It's a party. They cook for you and if you're lucky, you go home with an orange peeler. I do not mean to demean this company. I love this company. The product is great and it was the first time my wife and I got involved with MLM. She did the work and I carried the crate. Well, I spoke with this friend about the importance of recruiting because this company stresses product first. She told me that because she is not a "natural born salesman" recruiting was difficult for her. This gave me pause because I thought, "that makes recruiting infinitely better for you." Our industry punishes those with a slick salesman style. While you may be able to recruit into your opportunity at will, it won't be duplicatable for your new additions. You won't be able to build a strong organization with deep lines that way. You need a duplicatable system.
When it comes to recruiting, it is better not to try and sell them. People can spot that a mile away and they don't care for it. It's better just to be real with them. I never hold back. I tell them truthfully, "My wife and I were facing financial ruin. My wife had just been laid off from work following $75,000 back surgery. On that same day, this opportunity was brought to us. We really see it as a gift. We're using it to rebuild our lives and if you're smart, maybe you'll come along and rebuild yours."
More people are hurting today than will admit it. We have the gift. Be bold and offer it to them. Find your story like I did and make it part of your recruiting. Tell it as often as you can. Own it. If you've had financial difficulties in the past or presently have them, tell them. It may be difficult in the beginning to be that open but we need to strip away the misconceptions that have unfairly been attached to our industry due to a few bad apples. It may be hard to lay yourself out there but it's honest and people respond to it and then are able to see themselves in your story.
To Your Success
Ross Decker
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